penfold motors gippsland pty ltd– our experience is your experience


Penfold Motors Gippsland Pty Ltd trading as Traralagon Motors is the start of the Traralgon journey but the experience and philosophy from the Penfold Motors Group can only enhance what is already a company with a strong and proud presence in the Gippsland Community.

A little about the Penfold background

With more than 45 years in the automotive industry, Penfold Motors has earned a distinguished reputation throughout Victoria based on experience, expertise and exceptional customer service.

Synonymous with the Penfold name, these qualities have seen the second generation business evolve from humble beginnings as a used car yard in Blackburn into a successful constellation of flagship Audi, Holden, Mazda and Mitsubishi dealerships across Melbourne – many recognised as national leaders.

Penfold is also at the forefront of showroom design, with cutting-edge facilities including the new Audi display hangar in Burwood which sets the Australian benchmark for all European marques.

Sophisticated technologies and premium brands are essential to excellence in the motor vehicle industry, but at Penfold we recognise that people are the keystone to our success.

This philosophy has set our company apart since its inception in 1964. A knowledgeable, down-to-earth team of professional sales and service advisors, and an emphasis on exemplary customer service, are paramount and will continue to drive the way we operate.

We could wax lyrical about our industry achievements, but at Penfold we measure success in terms of high return custom and staff retention. Many of our clients are lifelong patrons and the loyalty of our staff is unparalleled, with many clocking up in excess of 20 years’ service.

This unwavering commitment to excellence is exemplified in Penfold Motors’ core values: service, quality and integrity. In endeavouring to provide the best products and services to meet your expectations, we build relationships that outlast our products and services.

At Penfold it’s not about selling a car, it’s about identifying and meeting basic human needs. As a family business, we understand that those needs will change throughout your life. Access to a quality range of vehicles across four major brands means we will always have the capacity to find the right car to suit your lifestyle and budget without compromising driving quality or safety.

The difference between ordinary and extraordinary is that little bit extra.

This is the Penfold ‘point of difference’.

Experience the difference.

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Traralgon Motors

Penfold Motors Gippsland Pty Ltd Princes Hwy & McNairn Rd,
Traralgon VIC 3844
P (03) 5176 1626 F (03) 5176 1323 LMCT 10911 ABN 95 973 403 485

Traralgon Subaru & Mazda

Traralgon Motors has a proud history within the Gippsland community, representing both Mazda and Subaru. Originally known as Albroys Car Centre, the business had been in the Witchell family for over 45 years before its change of name and ownership in 2011. Traralgon Motors is owned and operated by the owners of Penfold Motors, a family company that also has over 45 years experience in the automotive industry.

The philosophy at Traralgon Motors is based on our desire to build relationships that far outlast the products and services we sell. Knowledgeable sales and service staff, an emphasis on exemplary customer service, and a culture of respecting our own staff are the cornerstones of the way we operate. Both Mazda and Subaru are brands that complement our values.

At Traralgon Motors it’s not about selling a car, it’s about identifying and meeting basic human needs. As a family business, we understand that those needs will change throughout your life. Access to the complete range of vehicles and engines means we will always have the capacity to find the right car to suit your lifestyle and budget without compromising driving quality or safety.

The difference between ordinary and extraordinary is that little bit extra.

This is the Traralgon Motors point of difference.

Experience the difference.